Brentford

at the Mile

Brentford at the Mile will consist of 411 units in Tysons, VA as part of The Mile, a master-planned neighborhood bringing new life to a former office park. We were engaged to develop a marketing concept for the Brentford at The Mile brand, building upon the preliminary brand identity and key characteristics of the project.

Kettler and PS Business Parks

Year

2020

Role

Brand Identity

Client

Approach

This direction is naturally inspired, leaning into the building's organic design aesthetic. It focuses on the proximity to green spaces, the abundance of natural elements, and wellness-focused amenity offering, speaking to the notion that the Brentford lifestyle extends beyond the front door.